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The Key Considerations for Planning a Successful Magento Store

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It is not uncommon for merchants planning to build an ecommerce presence to consider Magento as their first choice for eCommerce development. The unparalleled capabilities of the immense platform which help online retailers across the globe to run successful eCommerce stores can’t be repudiated.

However, the more advanced the technology, the more challenging it is to handle, particularly if you are a beginner. As is the case with Magento. The widely acclaimed platform has so much to offer, getting started with it in the first place can be confusing and demanding for a novice.

Though having a professional, adept developer or team by your side is paramount to successful eCommerce development, proper planning will lay the foundation for not just a good start but sustainable growth for your business.

To provide beginners a definitive direction to get started with the platform, we have created a step-by-step guide including crucial considerations and decisions you will need to make from start to end.

Which version should I opt for?

The very first step is to choose the right version for your eCommerce development. There are two versions you can choose from:

  • The Community Edition (Open Source)

The community edition is free to download and can be modified to suit one’s requirements. The version includes basic functionalities and some additional features offered by Magento, making it an ideal choice for start-ups and small merchants who have limited eCommerce operations and a tight budget to start with.

  • The Enterprise Edition

This is the premium paid edition that comes equipped with all the advanced features and special functionalities required to build a fully-fledged Magento eCommerce store. The enterprise version is backed by customer support from Magento experts that can be availed through email or phone, which makes the edition a popular option amongst established eCommerce businesses and brands.

By harnessing their industry knowledge and expertise, Magento experts at Amaze can help you decide which version is best suited to your needs and will provide better value to your business.

Choosing a reliable hosting provider

Investing in the right hosting provider is inevitable to ensure high performance of your Magento store. Here are the different types of hosting you can choose for your Magento commerce operation.

  • Shared hosting – Your website will be hosted on a server which is shared by many other websites, thus reducing costs to a great extent. However, a little disturbance on other websites can adversely affect the performance of your own website.
  • VPS hosting –You will be sharing your hosting space on a physical server with other users, but you will have your own set of computing resources like RAM, HDD space and CPU.
  • Dedicated hosting – As the name suggests, you will have a whole physical server to your own with complete control over its function and optimisation. While the costs of renting a dedicated server may be significantly higher than shared or VPS hosting, you will certainly enjoy better speed and higher security with this option.
  • Cloud hosting – You get access to a massive network of virtual servers working together and can use the available resources based on your business needs without interrupting your service.

While shared hosting is usually recommended to start-ups and small eCommerce merchants, you may encounter functional and performance issues as your business outgrows your shared server.

With Amaze Magento hosting, running and optimising even the most intricate of eCommerce websites on a web server becomes easier and hassle-free. From Magento cloud hosting to Magento VPS hosting and managed Magento hosting, we offer a wide range of hosting solutions that are designed to offer super-fast and secure operation.

The Design & Development Phase

Now that you have decided on your Magento edition and hosting plan, it is time to get your design in place.

The design is the first thing visitors will notice about your website. A visually intriguing website is the key to catching users’ attention and influencing their decisions to your advantage.

Magento offers a multitude of free and paid themes that are ready to implement and many of them can also be customised to fit your requirements. If you want to make a difference with your brand image, however, it would be a good idea to get a theme custom tailored by a professional designer instead of picking an off-the-shelf solution.

Once your website design and logo are finalised, the development stage follows which includes setting up product catalogues, integrating shipping and payment gateways, managing content and implementing marketing and promotional tools.

The comprehensive assortment of development tools offered by Magento allows you to build and optimise your store in a way that delivers seamless customer experience and drives maximum conversions.

Moreover, be sure to hire a highly experienced certified Magento developer to make the most of Magento functionality when building your eCommerce store.

Monitoring & Testing

This is the stage just before when your Magento website is ready to launch. No matter how carefully your website is created, it is inevitable to test it before the launch. You are certain to find at least a few glitches in the design, navigation or any other area of your website, that you may not want your visitors to discover.

You will, off course, need professional help for this stage as well. A reliable Magento development service would include rigorous testing and monitoring using varied tools and methods to ensure high quality and smooth performance of your website.

Furthermore…

There are some other considerable aspects such as extensions and updates which are created to enhance overall performance and security of your Magento store.

Hiring a reputed Magento development firm will help you not only set up a high-performing eCommerce store but also keep it updated with the latest functionalities and extensions so as to ensure positive shopping experiences and sustainable growth.

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