A successful website is much more than an intriguing design, layout colours, fonts and images. That’s not to say that these factors aren’t important but effective websites focus on much more than that.
Today’s users seek an effortless browsing experience. Most online customers would compromise on anything but speed. Every extra second your website takes to load can move your potential customers a step closer to your competitors’ websites.
Your website could have a visually appealing design and be equipped with cutting-edge functionalities, but if it takes too long to load, it is eventually going to become a source of disappointment and frustration for users.
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